Learnings from the book 'Rework'

20 interesting things from Rework, 10k on Twitter, Cycflix & many more...

Hi 👋 Prado here

3 Things I thought worth sharing with y’all

I re-read the book Rework this week and thought I should share the interesting things I came across in the book 🙌

1. Learning from mistakes is overrated

Mistakes can teach you what not to do again but you still don’t know what to do next.

But when you succeed you know what worked and do it even better next time 🚀

2. Customers are the king

You want your customers to say, "This makes my life better."
You want to feel that if you stopped doing what you do, people would notice.

3. Retire the term Entrepreneur

Rather call them 'Starters.'
You don’t need MBA, certificates, a suit & a briefcase. You just need an idea, confidence & a push to get started

4. Start a business, not a startup

Anyone who takes a "we'll figure out how to profit in the future" attitude to business is being ridiculous.

A business without a path to profit isn't a business, its a hobby.

5. Start at the centre

If we are opening a vada pav stand, we might worry about the cart, name, decoration, etc. But we should worry about the vada pavs. The vada pavs are the epicentre, Everything else is secondary.

The way to find the epicenter is to ask yourself this question:
"If I took this away, would what I'm selling still exist?"

6. Less mass

Embrace the idea of having less mass. Right now, you're the smallest, the leanest, and the fastest you'll ever be.

Mass is increased by:-

7. Throw less at the problem

When things aren't working, the natural inclination is to throw more at the problem. More people, time, and money. All that ends up doing is making the problem bigger. The right way to go is the opposite direction: Cut back.

8. Decisions are Progress

Whenever you can, swap "Let's think about it" for "Let's decide on it."

Commit to making decisions. Don't wait for the perfect solution. Decide and move forward.

9. Compress, Simplify.

You don’t make a great museum by putting all the art in the world into a single room. That’s a warehouse. What makes a museum great is the stuff that’s not on the walls.

10. Focus on what won't change

11. Launch Now

Camper, a brand of shoes, opened a store in SF before construction was even finished and called it a "Walk in Progress." Customers could draw on the walls of the empty store.

Camper displayed shoes on cheap plywood laid over dozens of shoe boxes. The most popular message written by customers on the walls: "Keep the store just the way it is."

12. Reasons to quit

Here are few questions to ask yourself to know you’re doing work that matters:-

  • Why are you doing this?

  • What problem are you solving?

  • Is this actually useful? (Cools wears off. Useful never does)

  • Are you adding value?

  • Will this change behaviour

  • Is there an easier way?

  • What could you be doing instead?

  • Is it really worth it?

Don’t throw good time after bad work

13. Interruption is the enemy of productivity

When are you getting most work done? Late in the night or early in the morning. (No interruptions)

Get in the alone zone. Laser focused towards work and get stuff done.

14. Meetings are toxic

Meetings are the worst interruptions. Meetings are the death of Productivity

15. Go to sleep

Forgoing sleep is a bad idea. Sure, you get those extra hours right now, but you pay in spades later: You destroy your creativity, morale, and attitude.

Read the book “Why we sleep” if you got doubts

16. Say No

Use the power of no to get your priorities straight. You rarely regret saying no. But you often wind up regretting saying yes.

Read this 👇

17. Be happy you’re in the shadows.

It’s good that nobody knows you.

Use this time to make mistakes without the whole world hearing about them. Keep tweaking. Test random ideas. Try new things. No one knows you, so it's no big deal if you mess up.

18. Build your audience & Out-teach

Share information that's valuable and you'll slowly but surely build a loyal audience. Buying people's attention with ads is one thing. Earning their loyalty by teaching them is another. They'll trust you more. They'll respect you more.

19. Marketing is not a department

20. Hire great writers

Clear writing is a sign of clear thinking than writing.
Great writers know how to communicate.

Bonus:- Inspiration is perishable

Just like milk, inspiration has an expiration date. It’s a productivity multiplier, a motivator. But it won’t wait. if you are inspired get it done immediately



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Prado
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